This is not just important to the business. But, it's important especially to business owners. They want their company site to look trustworthy and presentable.
A credible SaaS looks clean, spacious, and rather minimal. Very professional. It gets investor attention. This is the most obvious.
The product and website are indistinguishable from each other. For example, every single element, color, logo, link, font is identical to the product as when signed in. Everything.
The site serves as an extension of the product instead of a marketing site. Users sign in and it feels like they never left the website. Now, THAT is trustworthy.
An established SaaS doesn't try to convince you to buy. Because know they offer a great product. They're confident. Instead, they show you the product up front on the site.
They don't add claims they cannot back up. All proof is instantly tangible. No bold text claims.
Proof is demonstrated through the interactive product visuals on the site. People then see real proof. Perform actions and see how it works right there.
These are not images either. It's real code from the real product. Trust logos are only used if it's big enterprise customers people already know. Otherwise, they know it's useless.
Testimonials are weak proof and usually not verifiable. They use only real customer stories instead. Problem, action, results, and stats remain in each story.
All site copy is not fancy or meaningless jargon. It's simple, 100% clear, concrete, and specific. Not to mention outcome oriented. Absolutely no fluff. They tell you plainly.
Animations are only used if they serve a purpose. People aren't forced through a multi-step sign up or demo. Pricing is transparent and sign up is always one click away.
Nav links are limited to 4-5 and only important links that are involved in helping people make a decision. Same with footer links. Not too much clutter.
Everything is working. No broken links, no broken contact form. All buttons work and lead to where they should.
Most important of all, they stand out. SaaS websites typically all look the same. But the ones that's been around know that people just see them as another SaaS.
That said, site has its own distinct look. Everything serves a purpose, flows well, and is fully intentional. Every page and section is solely focused on helping people to make a decision.
Essentially, these SaaS show what they think a good product should be They show price and let you explore and try it out. They hide nothing.
Only thing left is for you to decide whether to sign up or not. This is only when you find yourself already knees deep in the site. That's an established SaaS.
Talk Soon,RENDR